Smoke-Free Revolution

Philip Morris International has announced its participation in the 2025 CAGNY Conference in Orlando where CEO Jacek Olczak and CFO Emmanuel Babeau will present on February 19, 2025.

PMI has invested more than $14 billion to develop and commercialize smoke-free products, which accounted for 39% of its total net revenue in 2024.

The company highlights its transformation towards a smoke-free future, having invested over $14 billion since 2008 in developing and commercializing smoke-free products. As of December 31, 2024, these products were available in 95 markets, with an estimated 38.6 million adult users worldwide.

Following its acquisition of Swedish Match, PMI has strengthened its position in the smoke-free segment with brands like IQOS and ZYN. The company has received FDA authorization for marketing Swedish Match's General snus and ZYN nicotine pouches, as well as versions of IQOS devices and consumables.

Philip Morris International recently announced plans to invest $600 million over the next two years to launch a cutting-edge manufacturing facility in Aurora, Colorado. Operated through a U.S. affiliate, the plant will produce Swedish Match's ZYN nicotine pouches to meet rising global demand for smoke-free alternatives. The project is expected to generate 500 direct jobs and 1,000 additional indirect jobs, contributing an estimated $550 million annually to Colorado’s economy.

The company is also expected to unveil the location of its first flagship IQOS store in Florida later this year. IQOS is Philip Morris International’s leading heat-not-burn product designed for adult smokers seeking a smoke-free alternative. The Florida location will serve as a key retail hub as PMI continues expanding its presence in the U.S. market.